RUN LUCKY PROCESS

Run Lucky is one of our most beloved annual MRA’s. It is a great opportunity to crank up the fun-loving, celebratory and whimsical dials. At the same time it is a challenge to create unique concepts and a fresh aesthetic year over year. This season we leaned into the anthropomorphization trend by creating Clover Buddy who is having the best time ever and we hope this mood-boosting collection helped runners get out there and have a similarly good time for St. Patrick’s Day.

Below is a video I created for internal purposes to help our sales/retail teams understand the art creation process.

Iterations

Final Product